9 Marketing Lessons For Podcasters: Inside The Strategy Of ... - Marketing Secrets Podcast

Published Jan 15, 21
11 min read

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We introduced an uncensored individual financing podcast called Listen Money Matters that got The following guide to podcast marketing is loaded with suggestions, strategies, and ball-busting work. It includes whatever we did, everything we learned, and everything we understand. Easy as Shit Every effective podcast is self- serving. brooklyn podcast marketing. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

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Chris Hardwick (Nerdist) wanted to talk with his unpopular friends and geek-out with celebs. Sarah Koenig started the podcast by solving a murder somebody emailed her. You don't have to develop an "avatar" or "perfect listener" to craft the ideal podcast. The concept behind Listen Money Matters was to develop a podcast that we wanted to hear a personal finance podcast that would attract a 30-year-old beer-drinking male.

Our program has a heavy metalcore signature tune I wrote. We began each program discussing craft beer or cocktails we're consuming during the recording. marketing smarts podcast host kerry. And we cursed a lot. Our evaluations were blended. They were primarily favorable, however we got some that were harsh. I had to advise myself that individuals who listened loved us.

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We developed a podcast to discover similar individuals who would enjoy what we took pleasure in. And it turns out our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, senior citizens, financing nerds, service owners, Australians, tweens, and more!. Not just podcasts, however TV programs also.

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We found methods to work elements of those programs into ours. Find the commonalities that will become your "avatar.". Even if everyone hires a previous used car industrial announcer on Fiverr to create their intro, doesn't indicate you need to. Try composing your own music. Attempt no introduction music at all!.

I'm not stating you shouldn't start a narrative style podcast, but instead, do the program you would desire to listen to and not due to the fact that it's a trend. Easier said than done At the beginning of every program, I check out a brand-new catchphrase as part of our introduction. An example would be: Hey everybody! Invite to Listen Cash Matters: the show that goes through you like shit through a goose.

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I would offer credit to the individual who sent it in. Often they would be major, other times they would be odd and funny. However they were all produced by fans and To include the fans in the program in a distinct way. I wished to enhance our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or written in an article, I smiled. It's the best little feeling in the world when somebody says your name in front of an audience. recent marketing podcast. We likewise offered out our email address at the beginning and even every episode and urged individuals to send us concerns.

It likewise provided us insight into what our audience was going through financially, which helped us develop a better show (why marketing operations matters (marketing thought leadership podcast)). We bought Intercom just to keep up and keep an eye on all the e-mails we were getting. In hindsight, I would not have actually changed a thing. I simply would have gotten more involved and worked with aid.

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Not just behind the mic, however face to face and through any other means of interaction (using podcast for marketing). Marc Maron is a great example of this. He is very transparent about his life on the show and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked items.

Dan Harmon (Harmontown) does a live show and frequently invites members of his audience on phase to chat with him, and it's something we did during our only live show at FinCon, a financial blogger conference (youtuybe digital marketing podcast). We welcomed blog writers who were listening to our show live to come up and provide one personal financing suggestion.

Build a tight neighborhood around your podcast (john carlton podcast on email marketing). Find methods to involve your listeners in your show. Every when in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd help a listener with their individual financial resources live on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Show bit) where we would answer 5 listener concerns on the program.

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or website and request for concerns that you'll respond to on the show where listeners can post occasions. Nerdist does this at the start of their episodes. Comedy Bang Bang welcomes listeners to send out theme music and "Would You Rather" circumstances for video games they use the show. They likewise request catchphrases.

in each episode, asking them to show their audience. where listeners can contact us to vent, ask concerns, or simply inform you just how much they love your program, and play the voicemails on the program. Partner with another podcast with a large audience, or a company with a big audience, to provide rewards.

The "Follow Everyone" Twitter technique, the "Tweet The Exact Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are simply a couple of typical tricks I have actually seen recommended. All were leading to stagnant development and minor engagement. Online online marketers often forget the root of Social network. Tweeting and publishing your newest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, only 1% of your fans see it if nobody Likes, Comments or Shares it. I don't think social media is a waste of time. I believe that it plays a major function in podcast marketing, however you need to adopt the appropriate social networks frame of mind.

At least choose two. Select Twitter and Facebook. There that was simple. For my upcoming show, I'll be concentrating on Twitter since I take pleasure in the platform more so than Facebook. Later, I will be expanding into Facebook as the program grows. Social media is not a place to broadcast your newest episodes. marketing your ebook podcast.

Social network is an opportunity for you to speak to your fans; have a conversation with them. Your fans are your finest way to grow your audience. Our show's success was based solely on the fact that our fans told their loved ones about our program. They would inform us on Twitter and Facebook and when they emailed us (delivering marketing joy podcast kirby).

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So don't think about it as a flat out promotional channel, but as a location to chat with fans, get ideas for shows, and getting in touch with future visitors. Your social presence will grow the more you engage with your audience. Tell your fans about an upcoming visitor and inquire to send questions.

If you don't, make sure to describe who the individual is and the expertise they bring to the table. Usage social networks as a way for fans to produce content for your show (why marketing operations matters (marketing thought leadership podcast)). Ask to send you catchphrases or questions that require answering. We had a custom on our show where we would consume beer and talk about it at the beginning of each episode.

Then, publish them on Facebook and Twitter and tag the beer business in the photo. Likewise, we would ask a question like, "who wish to attempt this beer?" to start a discussion. Program your listeners that you are a genuine individual by taking individual images and publishing them - digital marketing masters podcast hook seo. Go out for a beverage with former visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape a whole podcast episode while driving in your automobile and take a selfie. Forming collaborations is vital to the success of any podcast. Make buddies. Share what they create. Cheer on your pals and they will return the favor it's great karma (medical marketing executive podcast).

Then, send out a basic e-mail to the blog owners asking if they would include your show to the list. Really few podcasters do this. I picture it relates to the fear of rejection or reaching out (podcast marketing italia). It was hard for me initially, too, however we had the ability to increase our search traffic and listeners with this tactic.

If you get noted on a blog site post that gets a great deal of engaged traffic, opportunities are you'll see results quickly. But more often, it will play out long-lasting, earning you good links from appropriate content. remote marketing podcast. It's why having a kick-ass podcast landing page is so crucial. A typical error with landing pages is providing individuals way too lots of options.

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I believe a great podcast landing page must have the following elements: A method to quickly listen to the most recent episode without scrolling - marie forleo podcast marketing. A big and clear headline describing the program. A big ass button that will permit them to subscribe on iTunes (and ONLY iTunes due to the fact that it's the biggest directory site and most significant value.

A list of current episodes. A single method to communicate with the show via social media or e-mail. I did a reasonable amount of research study when creating a design for this website. I searched the internet for inspiration and came up pretty dry. Nevertheless, there were a couple of that I discovered to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I chose to compose one myself integrating all the very best techniques and the personal ideas that worked for me in the past. This is my primary strategy for growing any online company. I have actually produced a six-figure swimming pool care education company by setting up conclusive guides based around pool care - digital commerce marketing podcast.

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It was a collective guide that has actually continued to bring the podcast traffic and listeners. This guide took us a few weeks to create - cause marketing podcast. Conclusive guides are a terrific long-term method for building an audience for any online job. I have articles on my websites that were written years earlier and still bring in a massive quantity of traffic and consistent growth.

If you do not have an audience, and your show is self-serving, develop a definitive guide on your own like this one. Ask yourself the questions you wish to know that need to be consisted of in the guide and discover the responses. Do a Google search to discover all of the pages that speak about your subject. dog trainer marketing podcast.

Describe your guides like a book using all the information you've gathered and the questions you have actually responded to. If you're utilizing WordPress, put the outline into WordPress and just complete all the headings as you go. When you're completed composing a ridiculous amount of words, and you believe you 'd covered the subject much better than anybody else on the internet, edit and purge what's redundant or unneeded this includes words and sentences, and graphics and areas (podcast pharmaceutical marketing).

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Don't add graphics for the sake of adding graphics. Graphics should serve an academic purpose. Release and promote that post as strongly as if you were launching a brand-new book or podcast. Repeat all the steps in this guide. Difficult to book, simple to speak In 2008, I was welcomed on Martha Stewart Living Radio to speak about pool care throughout their early morning show at 7 am on Sirius Satellite Radio (network marketing podcast simon chen).

And I thought this was the video game changer and my site was going to "EXPLODE!" That early morning, I fidgeted and pacing by the suggested land-line, awaiting the call from Martha Stewart. The phone rang and terrified the living shit out of me, even when I was anticipating it.



" Ok, they're finishing up the last section, so hang on tight, and Mindy will present you." Honestly, I had no concept if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I went to my computer system to look at Google Analytics and saw no bump in traffic.

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