The Benefits Of Podcast Marketing (& Tips To Get Started ... - The Digital Marketing Podcast

Published Feb 19, 21
10 min read

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In fact, it became our primary method for promoting our podcast. Produce a Trello board and established 4 Columns: Podcasts, Called, Interested, Booked. Add all the podcasts and contact information to the first column. Write the e-mail that would offer YOU on yourself. Make a note of some interesting realities about yourself.

Compose down the things that you 'd wish to hear from a guest pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something genuinely unique and makes for an intriguing topic to discuss. It's what sets me apart from other guests.

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Craft each e-mail particularly for the show and prevent a mass copy and paste task. Also, you don't need to be so god damn expert. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Contacted. It's also an excellent idea to make it possible for Card Aging, so you can get a visual representation of the length of time those cards have been being in each column.

Do not follow up a few days later and resemble, "what the fuck, bro?" Give it a few weeks and follow-up with a brief e-mail ending with a concern. Who knows? Your email might have wound up in their spam folder, or you had the incorrect e-mail address. The goal is the relocation the cards along the columns and book as lots of interviews as you can regularly.

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Tough however fun The real idea here is to do something no one has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up till this time in the online marketing space, I have actually developed 3 various rap videos which you can see here, here, and below.

Nobody watched it even though we promoted the hell out of it. I believe that it was a combination of people presuming it would have been shitty and not being funny enough. The fact is, this video did more for our show than practically any other form of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing extremely little traffic, however a ton of street cred and link juice (podcast: financial advisor marketing). Not everyone will produce a rap video, however this is an exercise of believing beyond the podcasting world to do some smart promotion. Lame If you got some additional cash burning a hole in your pocket, go ahead and purchase some Facebook ads.

Nevertheless, they are unworthy the effort and are extremely short-term. I 'd much rather focus on developing material that will survive on the internet forever and consistently bring me brand-new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Cash Mustache on our program.

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We created a terrific show with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his forum - novel marketing podcast. He likewise shared it on his massively big Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was take advantage of it for a brief time.

Money Mustache, and for simply a few hundred bucks, we had the ability to profit from that a person episode. We tried it a few more times with other visitors and didn't get nearly the very same reaction. That episode continued to be connected to and talked about on social media without us needing to buy anymore Facebook ads.

If you're anything like me, producing show notes for your episodes is the most dreadful task of publishing a podcast. The reality is, you should take your program keeps in mind simply as seriously as you take your show. Treat your show notes like genuine blog site posts that provide legitimate value and helpful links.

I'm not speaking about records. Sure, they provide more words for SEO value, but if they are not cleaned and formatted and provide genuine worth, then you are squandering your money and time - lion's share marketing podcast. Write something new. Turn your episodes into readable content. Offer links to the important things you discuss in your program.

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If you don't wish to compose program notes, you ought to hire somebody to write them for you. You can start by reaching out to your audience since they already listened to your show. Or you can work with a kick-ass freelance writer. They listen, carry out additional research study, and turn every one of the episode posts into amazing SEO bait, assisting to draw in more listeners via Google - digital marketing african-american podcast.

We took a look at what episodes got the most downloads and attempted to develop comparable episodes in the future. We also tried various types of episodes like Q&A s and measured to see if we need to continue doing them. It'll set you apart from a lot of other shows and make you most likely to get included since there are staff members at iTunes listening.

Utilize your ears. If it sounds excellent, then it most likely is. Buy an excellent mic. I advise the Audio Technica ATR 2100 and an excellent introduction USB mic. If you want to buckle down, buy an excellent USB mixing board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode program notes had more than 500 words and some rank extremely high on Google bringing us listeners by means of search. I like this Gimmick. These are easy to sign up for and worth having a look at to see if there are opportunities to be interviewed. It's also an easy method to discover podcast visitors if you're searching for an expert on a particular subject.

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It's also an easy way to find podcast guests if you're searching for a professional on a particular topic. It works well to speed up growth, however it can result in burn out. We started with producing an episode when a week for the first 8 months. Then in May of 2014, we explored with doing an everyday episode for the next 31 days and our downloads blew up (entrepod podcast entrepreneurial marketing).

Daily can be excellent for earning money however I do not advise it any longer - marketing over coffee podcast review. It's frustrating. I like the concept, but more as a way for unique material as a free gift to individuals who sign up for your e-mail list. Marc Maron develops two-minute video clips to promote each episode with simply an easy still image.

I will not be doing this, but I'm not against it. Sure, why not. As long as you have creative control over your show. Lame, however easy enough. I would just recommend this if you're very passionate and enjoy taking part in Facebook Groups or Online forums based on your subject. I'm not much of a writer and discover a hard time with this, so for me, it's not worth the misery of writing.

This one is a no-brainer. Probably will not get you much, however easy adequate to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only great source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself rather of utilizing the Javascript-heavy ones offered by each social media network.

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If you're not offering something with a direct ROI, avoid this. human marketing podcast. Too pricey. I'm not just a fan of spending for fans. There is this idea that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no tested connection. In truth, outside studies done by Libsyn (podcast hosting software application) suggests that reviews hold little weight as compared to striking the "Subscribe" button.

What that implies is you should absolutely get more evaluations since, in turn, that will help you get you more subscribers (marketing 101 podcast). Podcasts like Serial or S-Town succeed since each episode makes you want to listen the next one. The show LOST was well-known for leaving cliffhangers with the promise that they 'd be dealt with in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (marketing podcast interview questions). He put his program name therein. I do not actually see the worth in this. Sure, leave your convenience zone and promote. I would not speak entirely to promote your podcast though.

However talking to develop your individual brand is a great concept, especially if you're spent for it. Yes, get out of the podcast studio and fulfill your fans. This is life-changing and had an extensive affect on me as a podcaster. online marketing podcast. If you're trying to construct a blog/podcast, you ought to be collecting emails.

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Provide options. Deal them unique content for registering, like reward episodes or videos. Usage Mailchimp. It's totally free in the beginning. Develop something special for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the style music for The $100 MBA Program and Podcast Movement. This pays off in word-of-mouth promo. App stores are simply another directory site. I don't think it's worth the time and money to produce an app to promote a podcast unless you were earning money on it. The marketing overlap appears pretty low. I believe creating an online street group is a dazzling concept.

Develop banners they can put up by themselves sites. podcast marketing 2017. This is simple enough to include in your program notes. We did this for all of our episodes however saw really little activity from them. The tweetable text needs to be really good and valuable for this to work. Do not make inside jokes tweetable.

I have actually stated this before and I'll say it again. The business card is dead. Do not lose the money. I think it's an excellent idea to provide away cool swag to your listeners. They will be blown away by this gesture making them more devoted to your program. Constantly aim to develop brand name ambassadors.

We believed long and hard about doing this and our listeners desired us to. I say go for it. I question anyone has ever seen somebody using a tee shirt of a podcast and began listening to it. It's an excellent idea to offer t-shirt totally free to your listens to construct a loyal army of word-of-mouth promoters.

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I'm happy you made it through. How do you feel? Are you thrilled? Do you have a video game plan? I understand I'm pumped and ready to start promoting!. Remember, we're all buddies here. Let's assist each other out and make podcasting even bigger. When we prohibit together, it assists out everyone. i love marketing podcast mike agugliaro.

I don't have a shitty list to use. Simply enjoy an email every now and then. You consent to get e-mails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe whenever.

There are loads of various ways to promote a podcast. Some are relatively easy and don't need a great deal of effort, while some may take a bit more time. I have actually tried to consist of a variety of various podcast marketing tactics so that you can choose what makes good sense for you.

Contents Sounds easy however brand-new subscribers are the most crucial factor in ranking greater in Apple Podcasts (previously iTunes). It likewise suggests listeners will immediately down brand-new episodes when they're released. customer driven marketing and podcast. Apple Podcasts is the huge player however Spotify and Google are quickly making headway as the go-to location where people find and listen to podcasts.