Neil Patel Marketing School Podcast - Podcast Marketing Strategies

Published Jan 18, 21
10 min read

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We introduced an uncensored individual financing podcast called Listen Money Matters that got The following guide to podcast marketing is loaded with suggestions, techniques, and ball-busting work. It consists of everything we did, everything we discovered, and whatever we understand (professional services marketing podcast). Easy as Shit Every successful podcast is self- serving. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

Chris Hardwick (Nerdist) wished to talk with his unpopular buddies and geek-out with celebrities. Sarah Koenig started the podcast by fixing a murder someone emailed her. You don't have to come up with an "avatar" or "ideal listener" to craft the ideal podcast. The concept behind Listen Money Matters was to create a podcast that we wished to hear an individual financing podcast that would interest a 30-year-old beer-drinking male.

Our show has a heavy metalcore style tune I composed. We began each show discussing craft beer or cocktails we're consuming during the recording. And we cursed a lot. Our reviews were blended. They were mostly positive, but we got some that were extreme. I needed to advise myself that individuals who listened enjoyed us.

We developed a podcast to discover similar individuals who would enjoy what we enjoyed. And it turns out our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, elders, financing nerds, organization owners, Australians, tweens, and more!. Not just podcasts, however TELEVISION programs also - rockstar marketing podcast.

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We found ways to work aspects of those shows into ours. Discover the commonalities that will become your "avatar.". Even if everybody employs a previous secondhand cars and truck business commentator on Fiverr to create their intro, doesn't suggest you have to. Attempt composing your own music. Attempt no intro music at all! (socialmedia marketing podcast).

I'm not saying you should not start a narrative style podcast, but rather, do the show you would want to listen to and not since it's a pattern. Easier stated than done At the beginning of every program, I check out a new catchphrase as part of our introduction. An example would be: Hey everybody! Welcome to Listen Money Matters: the program that goes through you like shit through a goose.

I would offer credit to the person who sent it in. In some cases they would be major, other times they would be odd and amusing. But they were all developed by fans and To involve the fans in the show in a distinct way. I wanted to improve our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or composed in an article, I smiled. It's the greatest little sensation in the world when someone states your name in front of an audience. We also offered our email address at the start and even every episode and urged people to send us questions.

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It likewise provided us insight into what our audience was going through economically, which assisted us develop a better show. We bought Intercom just to maintain and keep an eye on all the emails we were getting. In hindsight, I wouldn't have actually changed a thing (merch by amzon social media marketing podcast). I simply would have gotten more involved and employed aid.

Not simply behind the mic, but in person and through any other methods of communication. Marc Maron is a fantastic example of this. He is extremely transparent about his life on the show and active on Twitter communicating with his audience. At his standup reveals, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live program and typically welcomes members of his audience on stage to chat with him, and it's something we did during our only live show at FinCon, a monetary blog writer conference - five minute marketing podcast. We welcomed bloggers who were listening to our program live to come up and offer one personal financing suggestion.

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Construct a tight community around your podcast. Find ways to include your listeners in your show. Every once in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal finances live on the podcast. We likewise did weekly episodes called 5 Concerns (a mock of an old Daily Show bit) where we would address five listener concerns on the show.

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or website and request concerns that you'll respond to on the program where listeners can publish occasions. Nerdist does this at the beginning of their episodes. side hustle podcast affiliate marketing. Comedy Bang Bang invites listeners to send out theme music and "Would You Rather" scenarios for games they play on the show. They likewise request catchphrases.

in each episode, asking them to show their audience. where listeners can call to vent, ask questions, or just inform you how much they enjoy your program, and play the voicemails on the program (rethink marketing podcast nathan). Group up with another podcast with a big audience, or a company with a big audience, to provide rewards.

The "Follow Everybody" Twitter technique, the "Tweet The Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are just a few common tricks I have actually seen suggested. All were resulting in stagnant development and small engagement. Online online marketers often forget the root of Social Media. Tweeting and publishing your most current episodes over and over throughout various times of the day is not social.

And if you're on Facebook, only 1% of your fans see it if no one Likes, Comments or Shares it. I do not think social networks is a wild-goose chase. I believe that it plays a major role in podcast marketing, but you need to embrace the proper social networks state of mind - real estate uncensored - real estate sales & marketing training podcast.

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At the minimum pick two. Select Facebook And Twitter. There that was simple. For my approaching program, I'll be focusing on Twitter since I delight in the platform more so than Facebook. Later, I will be broadening into Facebook as the program grows. Social network is not a place to transmit your latest episodes.

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Social media is a chance for you to speak to your fans; have a discussion with them - art marketing minute podcast. Your fans are your best method to grow your audience. Our show's success was based entirely on the fact that our fans told their loved ones about our show. They would inform us on Twitter and Facebook and when they emailed us.

So do not consider it as a flat out marketing channel, however as a location to talk with fans, get concepts for programs, and getting in touch with future visitors. Your social existence will grow the more you engage with your audience. Inform your fans about an approaching guest and ask them to submit concerns.

If you do not, make certain to describe who the individual is and the competence they bring to the table. Use social networks as a way for fans to generate material for your show. Ask to send you catchphrases or questions that need answering. We had a custom on our show where we would drink beer and speak about it at the start of each episode.

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Then, publish them on Facebook and Twitter and tag the beer business in the image. Also, we would ask a concern like, "who would like to try this beer?" to start a conversation. Program your listeners that you are a genuine individual by taking personal images and publishing them (medical marketing podcast). Go out for a beverage with former visitors and take a selfie.

Host a live podcast and take a selfie with your audience. Do something various and tape an entire podcast episode while driving in your vehicle and take a selfie. Forming collaborations is vital to the success of any podcast. permission marketing podcast. Make buddies. Share what they develop. Cheer on your good friends and they will return the favor it's great karma.

Then, send a basic e-mail to the blog site owners asking if they would add your program to the list. Really few podcasters do this. the creative marketing zone podcast. I imagine it involves the worry of rejection or reaching out. It was hard for me at first, too, but we were able to increase our search traffic and listeners with this method.

If you get listed on an article that gets a great deal of engaged traffic, opportunities are you'll see results quickly. However regularly, it will play out long-lasting, making you great links from appropriate content. It's why having a kick-ass podcast landing page is so crucial. A common error with landing pages is giving individuals way too numerous options.

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I believe a great podcast landing page should have the following components: A method to quickly listen to the most recent episode without scrolling. A big and clear headline describing the show. A big ass button that will allow them to subscribe on iTunes (and ONLY iTunes due to the fact that it's the biggest directory and greatest value.

A list of recent episodes. billy gene is marketing podcast. A single method to interact with the program via social media or email. I did a fair amount of research study when coming up with a style for this site. I scoured the web for motivation and turned up quite dry. However, there were a few that I discovered to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I decided to compose one myself integrating all the very best tactics and the personal pointers that worked for me in the past. This is my primary method for growing any online organization. I have actually developed a six-figure swimming pool care education company by setting up conclusive guides based around swimming pool care.

It was a collaborative guide that has continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to develop. Conclusive guides are a great long-lasting technique for building an audience for any online job. I have posts on my sites that were written years back and still generate a massive amount of traffic and steady development.

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If you do not have an audience, and your show is self-serving, produce a definitive guide for yourself like this one. Ask yourself the concerns you wish to know that ought to be included in the guide and find the responses. Do a Google search to discover all of the pages that discuss your subject.

Describe your guides like a book using all the data you have actually gathered and the questions you have actually responded to. If you're using WordPress, put the summary into WordPress and simply complete all the headings as you go. When you're ended up writing an insane quantity of words, and you think you 'd covered the topic better than anybody else on the internet, modify and purge what's redundant or unnecessary this consists of words and sentences, and graphics and sections (best marketing or business related podcast for women).

Do not add graphics for the sake of adding graphics - adage podcast marketing. Graphics ought to serve an academic function. Release and promote that post as strongly as if you were launching a brand-new book or podcast. Repeat all the actions in this guide. Tough to book, easy to speak In 2008, I was invited on Martha Stewart Living Radio to discuss swimming pool care throughout their early morning program at 7 am on Sirius Satellite Radio.

And I thought this was the game changer and my website was going to "EXPLODE!" That early morning, I fidgeted and pacing by the suggested land-line, waiting for the call from Martha Stewart. The phone rang and scared the living shit out of me, even when I was anticipating it.

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" Ok, they're concluding the last section, so hold on tight, and Mindy will introduce you." Honestly, I had no concept if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I went to my computer system to look at Google Analytics and saw no bump in traffic.