Podcast Advertising: What You Need To Know - Single Grain - Marketing Smarts Podcast

Published Jan 09, 21
10 min read

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In reality, it became our main technique for promoting our podcast. Develop a Trello board and established four Columns: Podcasts, Gotten In Touch With, Interested, Scheduled. Add all the podcasts and contact details to the very first column. Write the email that would sell YOU on yourself. Make a note of some intriguing facts about yourself.

Document the important things that you 'd wish to speak with a guest pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something genuinely special and produces an intriguing topic to go over. It's what sets me apart from other guests.

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Craft each email specifically for the program and prevent a mass copy and paste job. Likewise, you do not have to be so god damn specialist. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Gotten in touch with. It's likewise an excellent concept to enable Card Aging, so you can get a visual representation of the length of time those cards have been sitting in each column.

Do not follow up a couple of days later on and resemble, "what the fuck, brother?" Offer it a few weeks and follow-up with a brief e-mail ending with a concern. Who understands? Your e-mail might have ended up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as many interviews as you can consistently.

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Tough however enjoyable The genuine concept here is to do something no one has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up up until this time in the internet marketing space, I have actually developed three various rap videos which you can see here, here, and below.

No one watched it although we promoted the hell out of it. I think that it was a mix of people presuming it would have been shitty and not being amusing enough. The reality is, this video did more for our show than just about any other kind of podcast marketing we tried.

Both Quartz and The Telegraph discussed it, bringing really little traffic, but a lots of street cred and link juice (affiliate marketing cpa podcast). Not everybody will produce a rap video, but this is an exercise of thinking outside of the podcasting world to do some clever promo. Lame If you got some additional money burning a hole in your pocket, go ahead and purchase some Facebook advertisements.

Nevertheless, they are not worth the effort and are really short-term. I 'd much rather concentrate on producing material that will survive on the web permanently and regularly bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We developed a fantastic program with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum - how many listeners does moneyball for marketing podcast have?. He likewise shared it on his massively large Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was utilize it for a brief time.

Money Mustache, and for simply a couple of hundred bucks, we had the ability to profit from that ONE episode. We tried it a few more times with other visitors and didn't get nearly the same reaction. That episode continued to be connected to and spoke about on social networks without us having to purchase any more Facebook ads.

If you're anything like me, producing show notes for your episodes is the most feared task of releasing a podcast. The fact is, you ought to take your show notes just as seriously as you take your show. Treat your show notes like real article that offer genuine worth and beneficial links.

I'm not discussing records. Sure, they supply more words for SEO worth, however if they are not cleaned up and formatted and supply genuine value, then you are squandering your money and time - marketing tips with meliss podcast itunes. Compose something brand-new. Turn your episodes into readable material. Supply links to the things you discuss in your program.

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If you don't want to write program notes, you ought to work with someone to compose them for you. You can start by connecting to your audience due to the fact that they currently listened to your show. Or you can work with a kick-ass freelance author. They listen, carry out extra research, and turn each one of the episode posts into unbelievable SEO bait, helping to attract more listeners through Google - the 20 minute marketing podcast.

We looked at what episodes got the most downloads and attempted to develop similar episodes in the future. We also attempted various kinds of episodes like Q&A s and measured to see if we ought to continue doing them. It'll set you apart from a lot of other shows and make you more most likely to get included given that there are workers at iTunes listening.

Utilize your ears. If it sounds good, then it most likely is. Invest in an excellent mic. I recommend the Audio Technica ATR 2100 and a great intro USB mic. If you want to buckle down, purchase a great USB mixing board (I utilize a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank very high up on Google bringing us listeners via search. I like this Trick. These are easy to register for and worth examining out to see if there are opportunities to be spoken with. It's likewise an easy method to find podcast visitors if you're searching for a professional on a particular topic.

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It's also a simple method to find podcast visitors if you're looking for an expert on a specific subject. It works well to accelerate growth, however it can cause stress out. We began with producing an episode when a week for the very first eight months. Then in May of 2014, we explore doing a daily episode for the next 31 days and our downloads took off (best podcast marketing).

Daily can be excellent for generating income but I don't suggest it any longer - account.based marketing podcast. It's frustrating. I like the concept, but more as a way for unique content as a free gift to individuals who sign up for your e-mail list. Marc Maron develops two-minute video clips to promote each episode with simply an easy still image.

I won't be doing this, however I'm not against it. Sure, why not. As long as you have innovative control over your show. Lame, however easy enough. I would only suggest this if you're incredibly passionate and take pleasure in taking part in Facebook Groups or Online forums based upon your subject. I'm very little of an author and find a tough time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Most likely won't get you much, but easy adequate to do once and leave it alone. From experience, I can tell you that Reddit is the only excellent source on this list. StumbleUpon can draw it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself instead of using the Javascript-heavy ones provided by each social networks network.

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If you're not selling something with a direct ROI, avoid this. how to succeed in multilevel marketing podcast. Too costly. I'm not just a fan of spending for fans. There is this idea that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no tested connection. In fact, outside studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

What that implies is you ought to definitely get more evaluations since, in turn, that will help you get you more subscribers (marketing toolbox podcast). Podcasts like Serial or S-Town do well because each episode makes you want to listen the next one. The program LOST was well-known for leaving cliffhangers with the promise that they 'd be fixed in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not think he ever heard a single episode (marketing growing online community podcast). He put his show name therein. I do not actually see the value in this. Sure, leave your comfort zone and promote. I wouldn't speak solely to promote your podcast though.

However talking to construct up your individual brand is an excellent idea, especially if you're paid for it. Yes, leave the podcast studio and satisfy your fans. This is life-changing and had an extensive affect on me as a podcaster. social media marketing podcast notes. If you're attempting to develop a blog/podcast, you should be gathering e-mails.

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Provide choices. Deal them exclusive content for signing up, like perk episodes or videos. Use Mailchimp. It's complimentary initially. Produce something unique for your preferred podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you know, I'm a fan of metalcore) and created the theme music for The $100 MBA Show and Podcast Movement. This pays off in word-of-mouth promotion. App stores are simply another directory site. I do not think it deserves the time and cash to develop an app to promote a podcast unless you were earning money on it. The marketing overlap seems pretty low. I believe creating an online street team is a dazzling concept.

Produce banners they can set up on their own websites. e marketing podcast. This is easy enough to include your program notes. We did this for all of our episodes however saw really little activity from them. The tweetable text has to be truly excellent and important for this to work. Do not make inside jokes tweetable.

I have actually said this before and I'll state it again. The business card is dead. Do not lose the money. I believe it's a good idea to distribute cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your program. Always aim to construct brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I say go for it. I doubt anybody has actually ever seen someone wearing a t-shirt of a podcast and started listening to it. It's an excellent concept to offer t-shirt for free to your listens to develop a faithful army of word-of-mouth promoters.

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I'm grateful you made it through. How do you feel? Are you thrilled? Do you have a video game plan? I understand I'm pumped and ready to begin promoting!. Keep in mind, we're all friends here. Let's assist each other out and make podcasting even larger. When we prohibit together, it assists out everybody. eric kock marketing podcast.

I do not have a shitty checklist to use. Simply take pleasure in an e-mail occasionally. You agree to get emails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe at any time.

There are lots of different ways to promote a podcast. Some are relatively simple and don't require a great deal of effort, while some may take a bit more time. I have actually tried to include a range of different podcast marketing strategies so that you can decide on what makes sense for you.



Contents Sounds simple but new subscribers are the most crucial consider ranking higher in Apple Podcasts (formerly iTunes). It also suggests listeners will immediately down brand-new episodes when they're published. airbnb marketing trends podcast. Apple Podcasts is the huge player however Spotify and Google are rapidly getting ground as the go-to location where individuals discover and listen to podcasts.

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